Process Book Spread 1 (Logo Experimentation)

 

Process Book Spread 2 (Early Visual Tests)

 

Full Identity (Envelope, Letterhead, Brochure, Brand Guidelines, Business Card & Flyer)

 

Flyers A6

 

Brochure Spread 1 (Contents)

 

Brochure Spread 2 (Linocuttin’)

 

Brochure Spread 3 (Analog Synths)

 

Brand Guidelines Spread

 

Business Cards (Double Sided Emboss)

 

Letterhead (Front & Back)

 

Main Launch Poster

 

Techno / African Art – A1 Workshop Posters

Cultural Identity Crisis – Branding Project [Rooted]

 

This brief asks designers to find to cultures that could be married into one identity and language creating a brand. For this project I decided to bring together techno music with African art and create a festival situated in the forests of Bristol. I was very inspired by the African Adinkra symbolism and simple shapes that translate when I am listening to techno music.

 

The guidelines for the identity are very open to movement and experimentation in shape, layout and typography. I have tried to provide all the graphic tools and given examples of how they can be used.