Cultural Identity Crisis – Branding Project [Rooted]
This brief asks designers to find to cultures that could be married into one identity and language creating a brand. For this project I decided to bring together techno music with African art and create a festival situated in the forests of Bristol. I was very inspired by the African Adinkra symbolism and simple shapes that translate when I am listening to techno music.
The guidelines for the identity are very open to movement and experimentation in shape, layout and typography. I have tried to provide all the graphic tools and given examples of how they can be used.